Datadog launches Experiments for A/B testing in observability

Datadog released Experiments, a new product for running A/B tests inside its platform.

The product combines business metrics, product analytics, and application observability in one place and is built on the acquisition of Eppo.

Experiments connects tests to RUM, Product Analytics, APM, and logs and measures impact against native data warehouses.

Built-in guardrails and real-time feedback help maintain statistical validity and reproduce results.