Five Years Into the International Consumption Center Initiative, What’s Different About Guangzhou Now? - 36Kr

After five years as a pilot for building an international consumption center city, Guangzhou has upgraded across consumption scale, foreign trade, brands, inbound spending, and experiential commerce.

The city has become one of China’s “dual-trillion” cities in both consumption and trade, while major high-end commercial projects continue to accelerate.

Local companies such as SHEIN have grown rapidly, and Guangzhou’s inbound payment and tax-refund systems have become more complete.

New consumption scenarios, first-launch economy, and integrated commerce-tourism-culture-sports activities are helping Guangzhou shift from a goods hub to a global consumption destination.