Take-Two CEO Says AI Can Build Game Assets, But Not the Next ‘Grand Theft Auto’

Take-Two CEO Strauss Zelnick said AI is useful for game asset creation and workflow efficiency.

He argued AI still lacks the originality needed to create a blockbuster franchise like Grand Theft Auto.

Zelnick said AI may help produce lookalike games, but those clones are unlikely to succeed commercially.

Take-Two is encouraging employees to use AI tools, while expecting them to raise creative ambition rather than just cut costs.