Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Reddit is testing an unskippable mobile web prompt that tells some frequent logged-out visitors to install the app to keep using the service.

The move drew backlash from users and revived criticism of Reddit’s monetization push, including earlier API restrictions and ad changes.

The test appears aimed at shifting traffic into the app, where Reddit can improve ad tracking and revenue.

Critics warn it may frustrate users and weaken web-based discovery.