The Audi Q9 is much more than the brand’s latest supercar. It is the search in the United States for a glorious past

Audi has unveiled the Q9, a 5.31-meter SUV with a 299 hp V6 mild-hybrid diesel engine, priced from €126,000.

The launch marks a strategic pivot after Audi briefly halted new gasoline and diesel development and bet heavily on electrification.

Slower EV adoption in Europe, weak demand in China, and costly platform and software delays have forced the brand to reassess.

The Q9 is part of Audi’s effort to regain ground, especially in the U.S., while navigating broader Volkswagen Group challenges.