X and an Advertising Trade Group Settle a Legal Dispute Over an Alleged 'Boycott'

X Corp. has settled its lawsuit with the World Federation of Advertisers and related parties over an alleged advertiser boycott.

The dispute had been dismissed by the court, and both sides said they are resetting their relationship.

As part of the deal, the WFA agreed not to restart GARM or launch a similar initiative.

The settlement closes a high-profile fight over advertiser coordination, brand safety, and platform moderation.