YouTube is making ads harder to skip yet again

Android Police reporter chethan reported on Apr 8, 2026 that YouTube is making it harder for non‑Premium users to skip ads.

A new ad format places a large banner/card over the Skip button.

The card can be flicked down to reveal the Skip button; viewing in landscape also makes the button appear.

A similar complaint was posted on Reddit nearly three weeks earlier.

TV unskippable ads are normally capped at 30 seconds per Google Ads Help, but a recent change appears to be testing 90‑second limits in some regions.