Adobe fights AI disruption of its own business model with new enterprise agent platform

Adobe launched CX Enterprise, an AI agent platform aimed at automating marketing, customer engagement, and sales.

With tools like CX Enterprise Coworker, Adobe is trying to embed AI into enterprise workflows to fend off AI-native rivals.

The company also announced partnerships with more than 30 AI firms, including OpenAI, Anthropic, Microsoft, Amazon, and Nvidia.

The move comes alongside a planned CEO transition, as Adobe seeks to reassure investors and customers it can stay relevant in an agent-driven market.