FamilyMart and Rakuten forge new partnership; spend 3,000 yen a month in stores to get Rakuten SPU 0.5x

FamilyMart will join Rakuten Ichiba’s SPU from July 1, becoming the first non-Rakuten company to take part in the program.

Customers who use a Rakuten Point Card at FamilyMart and spend at least 3,000 yen a month will get an extra 0.5x points boost on Rakuten Ichiba purchases in that month.

The partnership connects Rakuten’s online points ecosystem with FamilyMart’s roughly 16,000 stores nationwide, aiming to drive cross-shopping and store visits.

The move is seen as a stronger offline-online retail tie-up and a boost for Rakuten’s customer engagement beyond its own group.