Apple Downgraded to Hold Amid iPhone 18 Pro Price Warning

GF Securities analyst Jeff Pu downgraded Apple to Hold.

He cited weaker-than-expected guidance and rising costs for TSMC wafers, NAND, and DRAM.

That pressure could force Apple to raise iPhone 18 Pro and Pro Max prices by $200 to $300 when they launch in September.

The report underscores how component inflation could squeeze Apple’s margins and test demand for its premium iPhones.