Hanfu Photo Tourism: China's Cultural Travel Boom

Young travelers in Luoyang, Handan and Xi’an increasingly rent Hanfu and take photos in historic districts.

Luoyang’s Sui–Tang Li hosts over 110 businesses tied to Hanfu experiences and is converting factories into guesthouses.

Handan’s Shiqi Hanfu Studio rented Warring States–style robes and served about 50 customers per day during National Day.

Xi’an’s themed Longest Day in Chang’an district averaged about 8,000 visitors per day in summer 2025 and spawned 500+ nearby Hanfu shops.