JD.com launches Joybuy in Europe, emphasizing same-day delivery

JD.com launched its Joybuy shopping platform in six European markets, including the U.K. and Germany.

The company is emphasizing same-day delivery, local warehouses, and direct retail as its key advantages.

Joybuy’s model is designed to differ from marketplace rivals like AliExpress and Temu.

The expansion signals JD.com’s deeper push into overseas retail with a faster, locally operated European strategy.