Bilibili posts first full-year profit as ads and user engagement grow

Bilibili reported its 2025 fourth-quarter and full-year results on March 5.

The company achieved its first full-year profit under U.S. GAAP.

Annual revenue reached RMB 30.35 billion ($4.2 billion), up 13% year-on-year.

Adjusted net profit was RMB 2.59 billion ($360 million).

The results mark a significant milestone for Bilibili.